Think, write, make famous advertising.
Award-winning, advertising writer and director. Combining strategic, creative and production skills to help clients tell persuasive brand stories.
As an associate lecturer, i have been passing on these skills to students at UAL / Central St. Martins Art College for over 10 years.
I recently completed a Masters in Academic Practice.
Say HELLO: yann@longformlondon.com
Agencies:
Grey (London), BBH (China), RKCR-Y&R, Ogilvy, WCRS, W&K (London), Mother, St.Lukes,
BLRS (Havas NL), Publicis, JWT, BDDH (Now Havas)
Clients:
HM Government, Nokia, Nio E-Cars, Microsoft Skype, BMW, 3-mobile, Orange, The Guardian, Sky TV, Wonderbra,
Ford, BT, Citroen, Mercedes, Co-operative Bank, Mr. Tom Peanut bars.
Some shiny baubles:
Davey Awards '18 GOLD - Best use of humour - @CCLDN
Davey Awards '18 GOLD - Best copywriting - @CCLDN
W3 Awards '18 GOLD - Writing for Video - @CCLDN
W3 Awards '18 SILVER - Animation - @CCLDN
W3 Awards '16 SILVER - Direction - Skype LFC Sturridge
W3 Awards '16 SILVER - Brand Content - Skype LFC Sturridge
Lovie Awards '15 GOLD - Skype - Translator
W3 Awards '15 GOLD - Brand Content - Skype Translator
W3 Awards '15 B2C Silver – Skype Translator
BTAA ‘07 Silver 3 Mobile (Expo)
BTAA ‘07 Bronze 3 Mobile (Campaign)
BMW 2007 Brand Purity 'Its only a car'
BMW 2007 Multi-media 'Its only a car'
D&AD '06 2 x yellow pencil. 3 Mobile (Tupperzik)
APA Top 50 ‘06 No. 1 TVC 3 Mobile (Tupperzik)
British Television Awards 3 Mobile (Tupperzik)
Creative Circle '06. Bronze Campaign, 3 Mobile
Creative Circle '06. Bronze Cinema, 3 Mobile (Tupperzik)
D&AD ’02. New Directors Finalist
D&AD '99 Annual. Radio Campaign, The Guardian Newspaper.
Ariel Radio Awards. Best Campaign, The Guardian
Campaign Posters. Wonderbra ( Mind the gap)
Creative Circle. TV Bronze Mr Tom
D&AD. TV Annual Mr Tom
Roses Awards. TV Silver Electrolux
PROFESSIONAL APPOINTMENTS
Higher Education Academy (HEA) Fellowship.
Central St. Martins Art College April ’03- to present. Associate Lecturer
Davey Awards '18 Judge
One Club '17 Students Awards, Jury Judge
D&AD '08 Student Jury
Creative Circle '06 Jury Judge
D&AD '96 Jury Judge
D&AD '95 Member
Book Contributor. Breaking In W. Spencer
Book Contributor. Winning Portfolios C. Caldwell
Book Contributor. 100% Cotton 2001 H. Walters
